Jason Cercone returns to the Hop Nation USA via Zoom with Steve and Adam. He's the host of the new podcast consulting podcast Pod Theory. This week they look at Michelob's Chief Exploration Officer, WWE Wines, Clayton Kershaw's charity beer, Coca-Cola and ALDI changing the seltzer game, and more. Then they get into podcast and marketing theory, including the importance of planning, what causes podcasts to fail, how to stand out, and how to grow your audience. Finally, they play a game of "Is it A Podcast, Is It A Beer, or Is It Both?"

Beers:

Four Points Cargovan IPA

Shubrew Jumpman Pixelated IPA

Levity End of Haze IPA

Hitchhiker Hammer & Lime Cocktail Ale

Riverside Brewing Puckish Berliner-Weisse

Southern Tier Pumking Nitro Pumpkin Ale

Helltown Hefeweizen

Abjuration Strawberry Milkshake Ale

Michelob Infusions Prickly Pear

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